# Start here

## Creative guidelines <a href="#creative-guidelines" id="creative-guidelines"></a>

Any video tool can be used to create content — from digital content creation (DCC) apps like Blender and C4D to generative AI tools like Kling and Veo. Real-time applications are also supported with the HLD — simply run the application on a computer or iPad that can connect to the HLD via HDMI or DP, and ensure your content is created following our guidelines.&#x20;

<figure><img src="/files/UmMSzPLUcIr42pnx4IWi" alt=""><figcaption></figcaption></figure>

See our creative guidelines for instructions on how to frame [people/characters](https://hlddocs.lookingglassfactory.com/creative-guidelines/characters) and [products](https://hlddocs.lookingglassfactory.com/creative-guidelines/products) in the HLD and recreate this setup in your tool of choice.

For step-by-step tutorials for tools like Premiere Pro, After Effects, and Blender, see our [Content Guides](https://hlddocs.lookingglassfactory.com/#content-guides) below.

<figure><img src="/files/c9iOfQCNhVrT1i8EbZYP" alt=""><figcaption></figcaption></figure>

## Content guides

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><a href="/pages/68xNLE5QW5KiFJel1w7o"><strong>Video editor workflows</strong></a></td><td>Create content in Adobe Premiere Pro and After Effects.</td><td><a href="/files/FTG6Brt3SAEfo7HWaiiz">/files/FTG6Brt3SAEfo7HWaiiz</a></td></tr><tr><td><a href="/pages/B6T6a8E5ZqIDX3oqfIwJ"><strong>Create videos with 3D tools</strong></a></td><td>Render content for the HLD from tools  like C4D and Blender.</td><td><a href="/files/cZtj2yNZYbYIllhTmqGx">/files/cZtj2yNZYbYIllhTmqGx</a></td></tr><tr><td><a href="/pages/3HZDEVnp6j2al7DQgwZ5"><strong>Filming real-world footage</strong></a></td><td>Capture people and products on a backdrop.</td><td><a href="/files/TD8AgfSakjcTTuf4lCR8">/files/TD8AgfSakjcTTuf4lCR8</a></td></tr><tr><td><a href="/pages/vMyVWgzlnnsDnsu2OURR"><strong>Create videos with generative AI</strong></a></td><td>Use modern AI tools like Nano Banana and Veo.</td><td><a href="/files/8A2kdml9vuyD6GYLRhQX">/files/8A2kdml9vuyD6GYLRhQX</a></td></tr><tr><td><a href="/pages/5eUNUf6AtgXcDSVFuPzO"><strong>Real-time applications</strong></a></td><td>Create interactive applications in engines like Unity and Unreal.</td><td><a href="/files/tX145xNZgCstQE0mVU3x">/files/tX145xNZgCstQE0mVU3x</a></td></tr></tbody></table>

<figure><img src="/files/c9iOfQCNhVrT1i8EbZYP" alt=""><figcaption></figcaption></figure>

## Reviewing and preparing video content <a href="#reviewing-and-preparing-video-content" id="reviewing-and-preparing-video-content"></a>

Once you’ve created your video using one of our templates or your own workflow, use [**HLD Author**](https://hlddocs.lookingglassfactory.com/apps-and-tools/hld-author) in the correct format for playback on the HLD Demo Media Player.

HLD Author lets you:

* Preview how your content will appear on a Hololuminescent Display
* Automatically export the video in the correct format for playback on the included [HLD Demo Media Player](https://hlddocs.lookingglassfactory.com/managing-content/using-the-demo-media-player)

This is the easiest way to confirm framing, depth, and orientation before deploying content to a device.

<figure><img src="/files/c9iOfQCNhVrT1i8EbZYP" alt=""><figcaption></figcaption></figure>

## Deploying content <a href="#deploying-content" id="deploying-content"></a>

If your content has been generated and reviewed in [HLD Author](https://hlddocs.lookingglassfactory.com/apps-and-tools/hld-author), and you now want to set up playback on hardware, see these guides:

* Use the [Demo Media Player](https://hlddocs.lookingglassfactory.com/managing-content/using-the-demo-media-player) for simple, bundled playback
* Convert the included Demo Media Player into a full digital signage solution with [Yodeck](https://hlddocs.lookingglassfactory.com/managing-content/yodeck-digital-signage-player)
* Use [BrightSign](https://hlddocs.lookingglassfactory.com/managing-content/brightsign-digital-signage-player) for long-term digital signage installations


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