📦Products

Content guidelines and recommendations for making high-quality product visualizations in Hololuminescent displays.

Viewing products on a HLD is a great way to get them to stand out. There are a few tips and tricks we've learned along the way to really make them pop.

Safe Area

The area that's best for your main content. We recommend adhering to the safe area guidelines when possible — violating these guidelines can work for the right content but can also harm the 3D effect.

This product showcase places the headphones in the center of the alcove and adds a subtle drop shadow. With a bit of motion this will become an effective showcase of the product and also benefit from the 3D effect of the alcove.

This product showcase incorrectly places the holograms in front of the edges of the alcove. This will negatively impact the 3D effect and should be avoided.

Text

Text looks great on HLD displays. You'll want to make sure that it stays within the borders of the alcove. Avoid having text cross the roof or walls of the alcove.

Motion

Having products in motion can greatly improve the 3D effect of an HLD display. We find adding a 360 degree rotation or orbit effect leads to the best end result and captures audience attention.

Shadows

Having your products cast shadows is a great way to increase realism. Our templates provide a few ways to modify shadows.

In general, shadows should remain on the floor of the alcove. In some cases, a soft shadow on the back wall can look good. You should avoid casting shadows on the side walls as it can disrupt the parallax of the display and distract the viewer.

Reflections

Reflections are a great way to add a bit more realism to your content. Like shadows, reflections should also be limited to the floor of the alcove and remain subtle. Adding too much saturation can distract viewers from what you're really trying to show.